New and Used Car Dealer | East Anglia and East Midlands

Welcome to EMG Motor Group
Trending Models

IM6
from £47,995
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IM5
from £39,450
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The New Sportage
from £30,885
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DOLPHIN SURF
from £269
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ZS
from £19,995
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Approved Used Used Cars
Browse over 858 vehicles in stock.
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Welcome to EMG Motor Group

Grainger Motor Group wins 1st, 2nd and 3rd in the Kia Dealer Excellence awards.

We are proud to announce that EMG Kia has had an impressive performance at the Annual Kia Dealer Awards this year, bringing home an array of prestigious awards that highlight our team’s excellence, dedication, and commitment to delivering outstanding service.

EMG Kia Cambridge took 2nd place with EMG Kia Thetford finishing in 3rd place.

Meanwhile, EMG Motor Group Thetford was honored with the European Platinum Prestige Award and EMG Kings Lynn, who were Highly Commended in the Sales Excellence category for their dedication to exceptional service and sales performance.

These results are down to the incredible hard work, passion, and commitment of our teams across all our locations. We want to thank every single member of the EMG family for their dedication and efforts and all our customers who have supported us and made this happen.
EMG Motor Group

A trusted automotive retailer with a collection of new and used car dealerships located across the East of England. Drawing on over 50 years experience in the industry, we’re proud to offer a full range of new vehicles from KIA, BYD, Mazda and MG and handpicked used models from a wide selection of manufacturers. Whatever you require from your next car, we’re well placed to match you with the perfect one.
Upgrade to a brand new car

We offer the newest models from KIA, BYD, Mazda and MG, and our knowledgeable team can assist with Motability, new car finance and part exchanging your existing car. We ensure that your purchase fits your budget as well as your lifestyle.
Choose from over 500 used vehicles

Carefully selected, thoroughly checked, and well presented, our selection of used cars opens up a world of choice to EMG customers. We sell used vans too! We are able to assist you with used vehicle finance, enabling you to spread the cost of your next used model. Finding a used car dealers near me has never been easier.
Car maintenance expertise

Regular maintenance is an essential part of vehicle ownership, so here at EMG we’re keen to help keep your car running smoothly. With fully equipped repair centres, a stock of genuine parts, tyres and accessories, and as approved repairers for Kia, Mazda, Nissan, MG, Ford, Vauxhall, Mitsubishi, we offer servicing, MOTs, repairs and diagnostics for a range of makes and models. Our highly trained technicians are here to help!
A group you can rely on

Whether you’re choosing your next vehicle or maintaining the one you have, you’ll find the same high level of customer service at every EMG Motor Group site. It’s this dedication to going the extra mile – as well as the loyalty of our valued customers – that has led to our continued success, including winning the prestigious 2021 Autotrader Retailer Award for Customer Experience.

Change Your Postcode

Bury St. Edmunds & Ford Aftersales
Bury St Edmunds, Suffolk, IP32 6AL
BYD King's Lynn
King's Lynn, Norfolk, PE30 4NB
BYD Spalding
Spalding, Lincolnshire, PE11 3DQ
Duxford & Mitsubishi Approved
Duxford, Cambridgeshire, CB22 4QQ
Haverhill
Haverhill, Suffolk, CB9 0EP
Huntingdon & Vauxhall Approved
Huntingdon, Cambridgeshire, PE29 6HQ
KIA Cambridge
Cambridge, Cambridgeshire, CB4 1SR
KIA Ely
Ely, Cambridgeshire, CB7 4DT
KIA King's Lynn
King's Lynn, Norfolk, PE30 4NB
KIA South Cambridge
Stapleford, Cambridgeshire, CB22 5DG
KIA Thetford
Thetford, Norfolk, IP24 1HT
Mazda Boston
Boston, Lincolnshire, PE21 8UJ
Mazda Cambridge
Cambridge, Cambridgeshire, CB4 1SR
MG Ipswich
Ipswich, Suffolk, IP1 2DZ
Nissan King's Lynn
King's Lynn, Norfolk, PE30 4NB
Spalding
Spalding, Lincolnshire, PE11 3DQ

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96 %

of EMG Motor Group customers would recommend to their friends and family.

EMG Haverhill were excellent because Paul was very attentive and helpful and genuinely made a stressful activity, easy and hassle free. I appreciated the follow up call after purchasing the vehicle, that was in immaculate condition

Mr Richard Webster 11th July 2025 EMG Haverhill
I'd definitely recommend EMG Ipswich because there was a good choice of vehicles. Sales person was helpful, knowledgeable & patient.

Mrs Maria Kemble 11th July 2025 EMG Ipswich
I would not recommend EMG BYD Kings Lynn because They don’t answer emails

Mr David Johnson 11th July 2025 EMG BYD Kings Lynn
Great and friendly service. Paul did a fantastic job of running through all my options, he was knowledgeable but wasn't pushy with additional extras, which is very refreshing for the car sales industry. Would highly recommend to anyone.

Mr Riches 10th July 2025 EMG Haverhill
My experience at EMG BYD Spalding was memorable because the young lady called Ella was excellent . Didnt pressure us into bying the car and if we needed anything nothing was too much ..Have already reccomended family and friends and also recommended them to speak to Ella . BRILLIANT alround

Read More Mr Andrew McCarthy 10th July 2025 EMG BYD Spalding
I'd recommend EMG Kia Kings Lynn because they had a good choice of vehicles and the display area was spacious, so it felt luxurious rather than cramped. Also the sales staff were knowledgeable, friendly and not remotely pushy. A very good overall customer experience.

Read More Mr C 9th July 2025 EMG Kia Kings Lynn
EMG Huntingdon were fantastic because the sales people didn`t push me into any thing that i did not want kirsty was great at eveything from start to finsh many thanks to krsty

Mr Stephen Gilbert 9th July 2025 EMG Huntingdon
I'd recommending would recommend EMG Thetford service and dealership very polite excellent EMG Thetford because

Mr John Lawson 8th July 2025 EMG Thetford
EMG Huntingdon were great because of the professionalism of your sales lady Skaitse and James. Skaitse sent me a very informative video of the vehicle and her service was first class !!. Credit where credit is due,,she knew all about the vehicle and nothing was too much trouble. The vehicle was spotless. Had looked at other dealerships and the service was very poor, like buying groceries ! Their attitude was take it leave it. EMG should hang onto Skaitse, a credit to your company. Would buy from her again in a heartbeat.

Read More Mr Dave Walters 8th July 2025 EMG Huntingdon
EMG Bury St Edmunds were fantastic because they were very helpful staff, had a couple of teething problems on day of collecting car, this was rectified promptly.

Ms Karen Payne 8th July 2025 EMG Bury St Edmunds
I'd suggest EMG Kia South Cambridge to a friend because the service was excellent!

Mr B 8th July 2025 EMG Kia South Cambridge
EMG Mazda Cambridge staff were good because friendly and nice

Mr Inderesh Rai 8th July 2025 EMG Mazda Cambridge
EMG Haverhill were fantastic because Paul always looks after us. Found the perfect car at a fair price and best of all they are local.

Mr Russell Fox 8th July 2025 EMG Haverhill
I'd definitely recommend EMG Thetford to friends and family because great friendly service

Mr Robert Hewson 8th July 2025 EMG Thetford

BYD DOLPHIN SURF - Boost

BYD ATTO 3 Offer

£369 Deposit | £369 a month | 0% APR Available

BYD DOLPHIN Offer

BYD SEAL Offer

1.7% APR | Save over £2,400

BYD SEAL U DM-i Offer

BYD SEALION 7

MG4 EV XPOWER

2.9% APR | £1,000 Test Drive Voucher

The New Kia Sportage

£1000 Deposit Contribution | £333.99pm

MG3 ICE offer

£219pm | 6.9% APR

New MGS5 EV SE

2.9% APR | £1,000 Test Drive Voucher

Mazda MX-5 RF

2.9% APR Available

Mazda 3

£1,500 Deposit Contribution | 3.9% APR

Mazda CX-60 Diesel

0% APR | £3,000 Deposit Contribution

All-New Mazda CX-80 Offer

£559.90pm | 3.9% APR

Mazda MX-30 R-EV

0% APR | £339.99pm

Mazda CX-5 Offer

£279pm | 0% APR

Mazda MX-5

2.9% APR Available

Mazda CX-60 Exclusive-Line PHEV

0% APR | £2,000 Deposit Contribution

All-New Mazda CX-80 PHEV Offer

£499pm | 3.9% APR

New MG ZS Hybrid+ SE

£269pm | 6.9% APR

Mazda CX-30 Offer

£259pm | 0% APR

MG HS SE

£329pm | 6.9% APR

MG HS Plug-in Hybrid SE

£369ppm | 4.9% APR

Mazda2 Hybrid

£199pm | 0% APR

MG3 Hybrid+ SE

£229pm | 6.9% APR

MG ZS SE

£248.99pm | 6.9% APR

MG4 EV

£269pm | 2.9% APR

Welcome to EMG Motor Group

Grainger Motor Group wins 1st, 2nd and 3rd in the Kia Dealer Excellence awards.

EMG Motor Group

Upgrade to a brand new car

Choose from over 500 used vehicles

Car maintenance expertise

A group you can rely on

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